Employer brand and values programme
Summary
Further embed the refreshed employer brand, including the employee value proposition and the new firm values.
Score breakdown
Category score is the share of that category's criteria answered yes. Contribution is that score times the category weighting.
- Areas of focus0/1×5%0.0
- Clients1/3×10%3.3
- Expansion & global footprint2/3×25%16.7
- Increasing revenue & profitability1/2×25%12.5
- People & culture2/2×10%10.0
- Innovation & service delivery0/2×10%0.0
- Operational infrastructure0/3×15%0.0
Criteria
Areas of focus
- Improves growth in the areas of focus: no
Clients
- Improves client satisfaction scores: yes
- Improves client retention rate: no
- Improves net promoter score: no
Expansion & global footprint
- Supports expansion of regional offices: yes
- Supports expansion into new countries: yes
- Increases revenue from international markets: no
Increasing revenue & profitability
- Improves fee earner revenue: no
- Improves utilisation rate: yes
People & culture
- Improves employee engagement scores: yes
- Improves staff retention: yes
Innovation & service delivery
- Improves efficiency through adoption of legal technology: no
- Improves processes through automation: no
Operational infrastructure
- Reduces operational footprint through optimisation and automation: no
- Allows for risk mitigation: no
- Aligns with the technology roadmap and future plans: no
Benefits
Supports attraction of top talent, reduces time to hire, assists direct sourcing and reduces agency fees. Supports retention through a stronger sense of belonging. Reinforces the firm's culture and its position in the market as an employer, building trust, commitment and performance.
Resources required
Largely delivered within the people team with support from brand and communications to produce video content
Review note
Well positioned functional project.
Position
42.5
Weighted score out of 100
#11
of 28
Facts
- Sponsor
- Helen Standish — Chief People and Talent Officer
- Sponsor identified
- Yes
- Cost band
- <£50Kmidpoint £25k
- Benefits
- Non-tangible benefitsscore 1
- Complexity
- Lowscore 1
- Strategic alignment
- 36%
- Schedule
- Sep 2026 — Feb 20276 months
- Delivery team
- Callum Reid